This is not a crisis

Lars Crama
1 min readMay 28, 2022

The dotcom bubble burst in 2000 offered me the opportunity to work on tradeplace.com. A business to business marketplace that delivered business value from the start and supports more than 7 million transactions per month to date.

The 2008 financial crisis taught me the importance of leadership (our company Oxyma won Deloitte’s best managed company a few years in a row) to weather difficult times while scaling up. It led to me to pursuing my MBA and on the path of systems thinking and sustainable growth.

Today, I think about the bold leaders who are building innovative businesses that deliver positive impact on society — not the kind that deliver a banana in 10 minutes.

The founders who work on serious challenges such as the energy transition, a circular economy, regenerative food systems and healthy, resilient, connected societies.

Don’t let all the pessimistic, gloomy outlooks fool you, I think we need you more than ever.

This is not a crisis.

This is an opportunity.

Bold, forward! 👊

We can’t direct the wind. But we can adjust the sails.

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Lars Crama

I help bold leaders grow future proof businesses. Former fortune 500 & scale-up Director. Lived in Shanghai, Cape Town, London. Home in Rotterdam.